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Essentials of Visual Communication, by Bo Bergstrom
Ebook Download Essentials of Visual Communication, by Bo Bergstrom
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Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.
This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.
Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
- Sales Rank: #570620 in Books
- Brand: Brand: Laurence King Publishers
- Published on: 2008
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .88" w x 8.50" l, 2.60 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
About the Author
Bo Bergstrom has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I like this book because is rich in real example of ...
By TRADE PORTAL CAN CHANGE TO FREE EVERYTHING
I like this book because is rich in real example of using a pictures to describe a world problems, dreams, and every pictures are exlpleined with note.
11 of 11 people found the following review helpful.
Well-structured, up-to-date and comprehensive
By reader and maker
"Aimed at students studying for a first degree," reads the first line of the publisher's description for this book. This is a disservice to the depth of the content - it is far more than a student text. While it would make good required reading for a course in visual communication/visual studies, I'd recommend it as supplementary reading for practicing graphic designers, photographers, videographers and people in advertising, brand-building, or strategy.
Many people in these professions have studied one or two subsets of visual communication. This book presents a well-written overview of how all these branches of visual communication work (and work together.) The book fills in holes.
It is beautifully produced with current examples, mostly from Europe (it is published by a British publisher and thus is slanted toward the European market.) Unlike many books on visual studies, it comes across as a well-written, carefully considered and structured text with appropriate and current illustrations rather than a collection of images with explanatory text shoehorned in to fit.
1 of 1 people found the following review helpful.
It has its uses
By Chet
If I were a professor, this is not the textbook I'd have my students read. I might use material from the textbook, but the regrettable lack of authentic instruction would definitely dissuade me from using this as the primary text. That said, it has its uses, and if nothing else, is a great example of how textbooks ought to be designed. In fact, the design of the book stood out to me more than the actual content. It briefly touches on various mediums and types of design, without ever getting to the meat of any of them, and doesn't offer any instruction at all. At best, it is a well-designed glimpse into the world of visual communication.
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